Originally developed to help cancer survivors regain their confidence, Prime Prometics’ best-sellers are now the gold standard for pro-age make-up & skincare.
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Every Product Made for Sensitive Skin & Eyes
BESTSELLER
NEW COLORS
BESTSELLER
Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.
4.9(7751)
BESTSELLER
Spot-on shade match in seconds. Buildable, dewy, natural-finish, crease-proof.
5.0(3040)
BESTSELLER
NEW COLORS
Eyeshadow that works for women over 50. Illuminating, lifting and radiant.
4.9(8143)
Undo decades of lash damage. Naturally full and thick eyelashes await.
4.9(1149)
TRUSTED BY OVER
2 MILLION WOMEN
In a world that pushes women to fight aging, we help them celebrate it.
Our high-performance products enhance mature beauty instantly, while also protecting it for the decades to come.
Cosmetics with Heart™
$2.7 million donated
We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.
REAL WOMEN. REAL RESULTS.
PrimeEyes Brightener, PrimeLash Mascara, and PrimeEyes Glide.
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Tired of eyeliner that tugs, skips, or smudges? PrimeEyes Glide Eyeliner is made for mature lids - smooth glide, easy control, and...
View productTired of eyeliner that tugs, skips, or smudges? PrimeEyes Glide Eyeliner is made for mature lids - smooth glide, easy control, and...
View productTired of eyeliner that tugs, skips, or smudges? PrimeEyes Glide Eyeliner is made for mature lids - smooth glide, easy control, and...
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Tired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than...
View productTired of eyeliner that tugs, skips, or smudges? PrimeEyes Glide Eyeliner is made for mature lids - smooth glide, easy control, and...
View productTired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than...
View productTired of thin, sparse lashes and bare eyes? We’ve made a pro-age mascara for mature women that’ll get you more compliments than...
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PRODUCTS MADE TO LOVE MATURE SKIN, LASHES & LIPS
Our high-performance, hydrating and safe formulas mean you don’t have to choose between instant results and lasting care.
Mimics real eyebrow hair.
Mimics real eyebrow hair. Fills & shapes. 5 shades.
4.9(1131)
Your beauty is our duty - 100% Satisfaction Assured!
Each Prime product comes with an iron-clad 30-day money back guarantee. No questions asked.
30-Day Money Back Guarantee
Claim a refund, even if the tube is empty.
40,000+ Rave Reviews
Mature women agree, Prime is the best they’ve had!
No Disappointments, Ever
We turn sceptics into fans. Products work as advertised.
Your satisfaction is our priority