Team Hope volunteers at a Prime Prometics breast cancer charity event.

COSMETICS WITH HEART™

Originally created to help breast cancer survivors rediscover their confidence, our products were designed to restore beauty and self-assurance in life’s hardest moments. What began as a mission to craft gentle, healing solutions has grown into a commitment to all mature women who deserve to feel confident, radiant, and seen. Still, we remain devoted to supporting women affected by breast cancer, uplifting, empowering, and reminding them they are never alone.

Through our Giving Program, we are dedicated to partnering with organizations and initiatives to create a Giving Program Partner network and extend our impact beyond beauty to uplift women during their most challenging moments

A pink ribbon icon on a light pink circular background, symbolizing breast cancer awareness.

We partner with organizations dedicated to helping women navigate breast cancer diagnosis & treatment

A pink check mark inside a heart shape, centered on a light pink circular background.

We contribute to programs that empower women by offering recovery support, such as wellness retreats, mental health counseling, and rehabilitation programs

OUR PARTNERS

MAKE 2NDS COUNT
BreastCancer.org
Living Beyond Breast Cancer
National Breast Cancer Foundation
Seymour Pink
Deanne Sullivan Shine Nutrition & Wellness

GIVING IN NUMBERS

We are committed to empowering women to regain confidence during and after treatment, ensuring every purchase our customers make contributes to a broader mission.

A pink outline of a hand facing upward with a pink heart floating above it, symbolizing giving, care, or support.

$2.7M

Donated in funds and products
A pink icon of a person with two curved lines near the head, suggesting communication or sound, on a light gray background.

22

Giving Program Partners
A simple pink star with a thick, bright pink outline and a light pink fill, set against a light gray background.

9000

Surthrivors empowered

Shop Prime Prometics products & join our mission

PrimeLash Mascara PrimeLash Mascara
BESTSELLER
PrimeLash Mascara

Clump-free tubing mascara for up to 3x length and definition.

4.9(13461)
PrimeEyes Glide Eyeliner PrimeEyes Glide Eyeliner
BESTSELLERNEW COLORS
PrimeEyes Glide Eyeliner

Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.

4.9(7793)
PrimeLash Growth Serum PrimeLash Growth Serum
PrimeLash Growth Serum

Undo decades of lash damage. Naturally full and thick eyelashes await.

4.9(1150)
PrimeEyes Eye Brightener PrimeEyes Eye Brightener
NEW COLORS
PrimeEyes Eye Brightener

Eyeshadow that works for women over 50. Illuminating, lifting and radiant.

4.9(8185)
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Two women embracing closely.

INSPIRE, SUPPORT AND UPLIFT OTHERS.

Your journey matters and we believe in the power of shared experiences.

If you have faced breast cancer, we invite you to share your journey to help raise awareness, offer hope, and remind women everywhere that they are not alone.