WELCOME TO PRIME PROMETICS
At Prime Prometics, our mission is to empower women over 50 to embrace their natural beauty and redefine aging on their own terms. We create pro-aging beauty solutions tailored to the unique needs of mature women, using safe and effective ingredients. Through our products and community, we inspire confidence, celebrate individuality, and foster a movement that honors the beauty, wisdom, and strength that come with age.
OUR PRO-AGING PHILOSOPHY
For too long, the beauty industry has promoted the “anti-aging” mindset, pressuring women to erase signs of a life well-lived. At Prime Prometics, we take a stand against this narrative. Instead, we celebrate age as a badge of honor and believe beauty isn’t about hiding imperfections but highlighting your uniqueness.
Our products are thoughtfully designed to meet the specific needs of mature women, enhancing natural beauty while supporting healthy skin and hair. Crafted with kind ingredients, our formulas nourish, protect, and elevate—without harmful ingredients or harsh chemicals.
OUR STORY
Prime Prometics was born from a mission of care and empowerment. Originally created to help breast cancer survivors regain their confidence after chemotherapy, our products were designed to restore beauty in moments of hardship. But as our journey unfolded, we saw a greater need - women over 50 were overlooked by an industry obsessed with youth.
What began as a mission to create healing, hypoallergenic products for cancer survivors evolved into something greater: a commitment to serving all mature women who deserve to feel confident, celebrated, and seen.
“My father and brother are both oncologists and I’ve witnessed the battle with cancer from the sidelines since early childhood. Witnessing the courage and resilience of chemo warriors sparked a realization: beauty isn’t about vanity—it’s about identity, confidence, and self-expression, so I wanted to create products that acknowledge the strength and fortitude of women who have faced significant life challenges like aging and breast cancer, honoring their journeys,”
CEO and founder of Prime Prometics, Kaspars Eglitis.
COSMETICS WITH HEART™
We recognize that breast cancer impacts not just physical health, but also a woman's confidence, identity, and sense of community. Our commitment is to stand with women affected by breast cancer, providing tangible support that uplifts, empowers, and reminds them that they are never alone.
JOIN THE PRO-AGE MOVEMENT
We are more than a beauty brand—we are a movement. Prime Prometics stands for every woman who refuses to let society define her worth by her age. Through our products and community, we embrace beauty and boldly rewrite the narrative of aging.
We challenge the conventional anti-aging narrative that often pressures women to conceal their true selves in pursuit of youth. Advocating for unhurried, beautiful aging should be the norm, as opposed to the anti-aging trend that’s become the norm these days. We want our wives, mothers, and grandmothers to feel cherished and valued, at every age.
Our community is the heart of our mission. With over 10,000 mature women collaborating with us, we co-create products that reflect real needs, experiences, and aspirations. Together, we’re proving that beauty grows stronger with time.
CELEBRATE YOUR AGE WITH PRIME PROMETICS
Clump-free tubing mascara for up to 3x length and definition.
Clump-free tubing mascara for up to 3x length and definition.
Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.
Rich, unbroken lines, even on mature lids. Easy application. Smudge-proof.
Undo decades of lash damage. Naturally full and thick eyelashes await.
Undo decades of lash damage. Naturally full and thick eyelashes await.
Eyeshadow that works for women over 50. Illuminating, lifting and radiant.
Eyeshadow that works for women over 50. Illuminating, lifting and radiant.
FAQ
We are a modern, global brand with our roots in quality and excellence for women over 50. Prime Prometics products are designed in the US, with our labs and manufacturing partners housed in the USA, Germany, Mexico, China, Czech Republic, and South Korea.
Absolutely. We ship worldwide, at affordable rates.
Great question. The presence of pigments like melanin can often have an impact on how bioactive nutrients express themselves in the body. But we’ve studied the effect of our product range on silver queens of all ages and ethnicities.